📃 Résumé:
Marketing Consultant / Freelance Writer / Content Creator
Various Organizations
2015 - Present
In addition to my day job, I continue to learn as a digital marketer by working with clients to provide marketing strategy, copy writing, and content creation. Clients include:
Various Organizations
2015 - Present
In addition to my day job, I continue to learn as a digital marketer by working with clients to provide marketing strategy, copy writing, and content creation. Clients include:
|
The Internet
Since late 2020, I've grown an audience of more than 60,000 people on my personal TikTok and Instagram channels. I create original content mostly centered around food, drink, and events in Washington, DC. I've partnered with and created content for ARTECHOUSE, Kick Axe Throwing, Throw Social, Pollo Campero, Farmers Restaurant Group, and more. |
Marketing & Communications Manager
Golden Triangle Business Improvement District | Washington, DC
2020 - Present
Create and implement communications outreach and marketing campaigns for all BID initiatives, including the public arts program, sustainability efforts, events, economic development programs, urban planning projects, and more.
Golden Triangle Business Improvement District | Washington, DC
2020 - Present
Create and implement communications outreach and marketing campaigns for all BID initiatives, including the public arts program, sustainability efforts, events, economic development programs, urban planning projects, and more.
- Manage all BID social media—including creating an editorial calendar, managing photographers, posting content, and analyzing data—to increase followers and engagement by more than 35% across all platforms.
- Write and edit press releases and manage a third-party PR firm of three people
- Write and send monthly newsletters
Manager, Property Marketing
JLL | Washington, DC
2019 - 2020
Created memorable brands and marketing campaigns from concept through implementation to lease some of the largest commercial real estate buildings in DC, including The Wharf, Watergate, 1201 New York Avenue, and the Washington Post building.
- Created and implemented memorable multimedia marketing campaigns for 30+ Class A commercial buildings in downtown DC to encourage tenant leasing
- Organized high-end broker events (average budget of $40,000) for featured properties, including creating themes, coordinating vendors, finalizing show flow, and managing all event communications
- Directed and collaborated with in-house designers and third-party vendors to create unique, branded marketing collateral (brochures, signage, websites, logos, taglines, marketing centers, etc.) to drive interest from tenant brokers
Manager, Product Marketing
Urban Land Institute | Washington, DC
2017 - 2019
Led content marketing strategy for the Institute to connect members with research and knowledge they need to lead in creating more sustainable, equitable, and responsible cities.
- Led cross-functional strategy, launch, and tracking of simultaneous marketing campaigns for all the Institute’s new content in the U.S., Mexico, and Canada (research reports, books, and online tools), via email marketing, social media, website updates, events, and advertising
- Overhauled the Institute's virtual education program with data-driven solutions by upgrading the technology platform for better user experience, tripling the number of annual webinars for greater member engagement, and training the Asia Pacific and Europe offices on new processes for a consistent, global reach
- Managed marketing for the entire ULI Online Bookstore ($700,000 annual sales goal met), including refreshing book descriptions, coordinating author book signings, creating targeted email and ads, and launching new titles
Associate Manager, Business Development
Partnership for Public Service | Washington, DC
2015 - 2017
In roles of progressive responsibility, I and my colleagues strove to enhance the U.S. Federal Government by connecting public servants with the education and resources they need to improve leadership.
- Created the organization’s largest new custom program in coordination with President Obama’s Office of Management and Budget by creating curriculum, securing speakers, directing logistics, and managing enrollment
- Drafted documents submitted for U.S. Federal Government RFPs involving leadership development needs and edited final submissions to ensure high-quality and consistency, which resulted in several new project wins from clients within the NIH, DHS, DOD, and DOT
- Organized program events, including securing venues, coordinating vendors, managing communications, and assisting with assisting with day-of logistics for all custom leadership development classes to ensure customer comfort and satisfaction
